Social network built around Ruby on Rails and targeted toward the art types. Traditional Arts and New Media were intertwined in this startup, with all the expectations of current social media trends and a few unique ideas. My position was as both the server engineer, managing the cluster, and development of asset handling and presentation. I created a custom library to handle all type of common media, image, audio, and video. Also handling massive uploads and converting these for web presentation, including a custom video encoder, all built within Ruby. I was required to where hats from every imaginable company position, having the knack to speak business, geek, and artist kept things fun. A very small team of 7 built and released new features while enhancing others many times per week. We were a group of fantastic dreamers that made it a reality.